About Us - FMS

We believe in brand. It's as simple as that. It has the power to change perceptions, transform culture, grow business, improve recruiting, separate you from your competition and, above all, build value. That's what we're here to do. We help banks build value by helping them become better brands. Its hard work, it takes time, and we love it.

Let’s Get to Work

Capabilities & Services

Naming
Brand Strategy
Brand Identity
Brand Activation
Culture
Brand Language
Content Development
Mergers & Acquisitions

Marketing Strategy
Social Media
Video Production
Print & Collateral
Environmental Marketing
Media Planning & Buying
Teaching & Speaking
Strategic Planning

Learn More About Our Process

Guiding Principles

Get better.

One of the things we ask of everyone on our team is to make us better. We want to be better people, a better company, make the world a better place. That spirit of constant improvement ensures that our work, our service, and our client's results never stop getting better.

Respect each other.

The heart of branding (and the heart of business) is people. The people we serve, the people we influence, and the people we work with every day. We are firm believers in treating everyone with respect. It makes for deeper and more meaningful relationships, happier people, and a better experience for all involved.

Open your mind.

It's hard to do what we do if you're not open minded. We welcome different perspectives. We stay curious. We never stop learning and we believe that great ideas can come from anywhere. Our work has to be creative, and that's hard to do without an open mind.

Work hard.

We say no to work almost as much as we say yes. Is this stupid? Maybe. But, when a client invests in us, they get all of us. We go all in. If our name is on it, we want it to be successful, professional, creative, and heartfelt. That means when we commit to something, we get the job done. Doing work that we're proud of is rarely easy, but the work is always worth the results.

Tell the truth.

It's not always the easiest way but, for us, it's the only way. Our clients hire us to tell them what we really think. We'll always be respectful, but we'll always tell the truth.

Have some fun.

It's hard to overstate the value of enjoying your work. Our clients rely on us to serve them well and achieve extraordinary results. When we have fun doing it, everyone involved is happier and the work is better. So we have a lot of fun.