Executive Vice President, Emerging Media
Amber is a dynamo—the digital marketing and social guru behind our bank’s brand personalities and an industry-recognized expert. As EVP of Emerging Media, she strategizes ways to help our clients be more relevant to today’s most tech-savvy customer, and shows them how to engage in meaningful online conversations. When we develop a brand for our banks, Amber heads up digital and social media strategies to communicate that brand, identifying digital touchpoints to communicate efficiently and effectively on today’s devices and mediums (and that’s constantly changing). So it’s Amber’s job to stay on top of the latest trends affecting user behavior and best practices for communicating online. Amber is a sought-out speaker and teacher, leading frequent conference keynotes, webinars and serving in many leadership capacities across the industry. She is frankly unstoppable.