Executive Vice President, Brand Development
Amber is a dynamo—the digital marketing and social guru behind our banks' brand personalities and an industry-recognized expert. As EVP of Brand Development, she strategizes ways to help our clients be purpose-driven, inspirational and more relevant to today’s customer—including both internal and external customers. When we develop a brand for our banks, Amber helps identify the digital strategies, technology and touch-points to communicate that brand efficiently and effectively. So it’s Amber’s job to stay on top of the latest trends affecting user behavior and best practices for communicating online. She also spearheads the agency's own business development, partnerships and marketing programs. Amber is a sought-out speaker and teacher, leading frequent conference keynotes and webinars and serving in many leadership capacities across the industry.