Crystal is a media master. Knowledgeable, meticulous, always busy and contagiously optimistic, she researches markets and analyzes options to make the best media recommendations for our clients. She creates and maintains the complex media plans our brand launches require, making sure that we are optimizing every opportunity, and maximizing our clients’ dollars and media exposure. Managing traditional as well as digital media, Crystal is a virtual bridge, building relationships with media partners in each client’s markets and forming partnerships with clients, communicating regularly with them about their media’s performance metrics. She is constantly researching and keeping up with trends to be sure we are recommending the latest and greatest media options to our clients.