Heidi is a poignant writer. She writes the emotive copy that helps banks align their words with their brands. In fact, there isn’t anything she hasn’t written here, whether a full website or just a tweet. With an English degree from Old Dominion University and the University of Central Florida, and a prolific background in journalism, copywriting, web marketing, legislation drafting, editing and research, she writes the copy for most any project we propose: tv scripts, print ads, content marketing articles, you name it. With her excellent proofreading skills, you might assume she is critical; but, far from it—Heidi is about the most agreeable, complimentary friend you’ll ever have. She is subtle and smart, fun and funny, conversational and quiet, uncomplicated and complex, a people person and a people watcher, mindful and meaningful.