Identity Design

The visual elements of your brand include everything from typography and color schemes to photographic style; icons, images and symbols; and logo formats—visual systems that transform your bank into a brand and visually reflect your core values.

Your identity is the spark that connects strategy with emotion; it’s the visual take on your bank’s brand. We create a brand identity system to enhance the customer experience by presenting a consistent and engaging visual brand.

The identity design system we craft for your bank reflects your bank’s personality and embodies the spirit of the brand in a way that is appealing to new customers, familiar and comforting to existing ones, inspiring and motivating to your team, and also respected and admired in the community by noncustomers and even competitors.