Laurie is an artistic mind, a creative heart, and a whimsical soul with a recognizable bright and colorful aesthetic. She cofounded FMS in 2004 to help banks discover and create their brand personality. A middle sister, she’s a born listener, which certainly comes in handy as a writer and brand strategist. Aligned with her introversion, Laurie is an artist and writer who loves creating, developing ideas, collaborating, traveling, painting, reading, staying active and enjoying her family. Tim and Laurie now apply their years of experience assisting banks through FMS Consulting.