Co-founder & Partner
Laurie is an artistic mind, a creative heart, and a whimsical soul with a recognizable bright and colorful aesthetic. She cofounded FMS in 2004 to help banks discover and create their brand personality. A middle sister, she’s a born listener, which certainly comes in handy while translating bank-speak into authentic brand language. Collaborating with the FMS creative team, Laurie leads with optimism, writes stories, defines brand parameters, confers on color palettes, advises on grammar conundrums, weighs in on subtle brand nuances, and refines the brand personality as a whole. Basically, she has the best job ever. Aligned with her introversion, she’s a writer and artist who loves creating, traveling, painting, reading, shopping, and enjoying her family.