photo of Laurie Pannell

Laurie Pannell


Laurie is an artistic mind, a creative heart, and a whimsical soul with a recognizable bright and colorful aesthetic. She cofounded FMS in 2004 to help banks discover and create their brand personality. A middle sister, she’s a born listener, which certainly comes in handy as a writer and brand strategist. Aligned with her introversion, Laurie is an artist and writer who loves creating, developing ideas, collaborating, traveling, painting, reading, staying active and enjoying her family. Tim and Laurie now apply their years of experience assisting banks through FMS Consulting.



The number of minutes I typically wake up before my spouse.


The number of miles I typically walk/jog per week.


The number of times I typically goes to Anthropologie per month.


The number of books I typically reads per year.

Connect with Laurie

A few things you didn’t know about Laurie:

It’s like a build-a-bear workshop. I have ideas all day and churn out the work.
Calgon, take me away.
Only one? My mother’s recipes.
Something beautiful from Anthropologie.
Purple. I cannot abide by any shade of grape. I make an exception with lavender, aubergine, eggplant and lilac.
I dislike swearing; it makes me crazy. Use the King’s English. I don’t like phrases like “no worries” and “lol;” that’s never what I’m thinking.
I make a mean biscuit.
Sometimes, I’m afraid I’ll arrive to find that Clark has taken a job with Pixar.
My mom and dad did everything right. I’ve spent the rest of my life trying to recreate every little moment for myself, my kids, my grandkids, and just everyone.
Outer space.