Even though “community” is in the bank name, this bank needed to let their target audience know of their extreme level of involvement and leadership in the community. We helped the bank create a brand that lived up to the name. The project included a branding system for the bank, newspaper ads, billboard, transit ads, banners, movie theater ads, posters outlining the bank’s brand values and a series of community involvement ads. A new website, commercial banking and wealth management promotions were also included. We even proposed a guerilla marketing idea featuring miniature boats that looked like our new logo to show up around town and get people talking about our brand.
