First American Bank & Trust

First American Bank & Trust stands for core values that matter. A responsible bank throughout the decades, the bank needed a way to convey its strength and stability through updated branding. We created a series of branding materials that promote the bank’s many strengths, turning those strengths of the bank into convictions that we could personify through a visual identity system. The results helped bring a sense of local authenticity and trustworthiness to the bank.