When Grayson National Bank and Bank of Floyd decided to join forces, FMS was enlisted early on. We spent significant time in discovery, learning everything we could about the two 100+ year-old banks and the communities they serve. That research was the foundation for developing a new name and a new brand that would be authentic, clear and effective. And so Skyline National Bank was born. Built on the promise to give “always our best,” the delivery of the new brand included a new logo, extensive branding system, and a comprehensive conversion effort that introduced the brand to the community. Continued development of the new brand includes an ongoing branding campaign, internal brand building, posters, direct mail and extensive promotional campaigns across both traditional and new media. Creating a new brand that honored the legacies of two longstanding institutions while embracing the future of the new organization was no easy task, but the results have been tremendous. It looks like blue skies ahead.
"The FMS team has been with us from the very first month that our merger was discussed, and they have provided excellent strategic and tactical guidance along the way. The discovery process for our new brand was definitely on point, and that has been validated by employee, customer and market acceptance of our new brand. We combined two 100+ year old institutions, so it was quite a challenge. Our new brand gives our board, employees, communities and shareholders a sense of our legacy, a sense of our purpose and a sense of our future, all at the same time."
Allan Funk
Former President & CEO
Skyline National Bank
Story
There's a united strength and toughness to this bank, just like this community. Yes, banking is a basic; but it's the supportive work and passion that we all put behind it that makes a difference - that caring connectedness and history we share. Our bank is able to flex, willing to assist, eager to help, able to customize and committed to partnership. We stand behind you, deliver the best service, provide solutions, stay close for the outcomes, and make those highly personal investments that are really outside of everything you'd expect from a bank.
